Art Director & Visual Strategist

Course Level: Intermediate / Advanced

Age Requirement: 18 years old

Fee: €1200

Limited Spots Available: 10 – 22 participants

*Please note that signing up does not guarantee selection for the course.
*As part of the selection process, the applicants will be contacted by Antena Academy for a friendly conversation.
*Graduates of this course will receive a 20% discount on future courses.
*Depending on the number of participants, Antena Academy holds the right to adjust the course start date. Any changes will be communicated via email a few days in advance.
Full payment is required before the course begins.

 

        What You Will Master

 

• Vision and Creative Direction: Interpret business briefs and translate them into big ideas. Develop strong creative concepts and define the artistic direction for complex campaigns.
• Creative Team Management: Collaborate with and provide constructive feedback to a diverse team (designers, photographers, videographers, copywriters) to bring your vision to life.
• 360° Visual Campaign Development: Plan and oversee the implementation of a cohesive campaign across all media channels: digital (social media, web), print, video, and OOH (out-of-home).
• Brand Visual Strategy: Build and evolve a brand’s visual narrative over time, ensuring its relevance and impact in the market.
• Creative Production Supervision: Understand all stages of photo/video production (casting, location, styling, post-production) and ensure the final outcome aligns with the approved vision.
• Pitching and Presenting Ideas: Strengthen your presentation and pitching skills by creating persuasive decks and effectively defending your creative decisions in front of clients or management.
• Integrating Modern Technologies & AI: Explore the latest tools and digital methods to optimize, diversify, and accelerate the creative process.

  What Skills You Will Gain

   

• Strategic and Conceptual Thinking: Move from “how it looks” to “why it looks that way”, creating visual concepts that solve real communication challenges.
• Creative Leadership and Mentorship: Develop the ability to inspire, guide, and evaluate the work of other creatives, becoming a respected team leader.
• Cross-Media Visual Consistency: Gain expertise in maintaining a strong and coherent visual language across all platforms.
• Narrative Design & Brand Storytelling: Use imagery, color, and composition to craft emotionally engaging brand stories.
• Presentation and Negotiation Skills: Master the art of “selling” your ideas, turning creative vision into a clear and compelling action plan.
• Budget and Resource Management: Learn to efficiently allocate resources (time, money, people) to deliver creative projects on time and at the highest standards.

in-person 12 weeks

Lecturer

Adrian Timotei has over 20 years of experience in graphic design. He has built brands from the ground up, collaborated with renowned international businesses, and currently leads the design team at Observator. Through innovative, clever, and creative graphic elements, Adrian ensures that viewers...

Lecturer

With a career spanning over 23 years in the creative industry, Alexandru Vasile is a seasoned professional with extensive expertise in graphic design, brand strategy, and art direction. His professional journey covers all facets of visual communication: 9 years in advertising agencies, 2 years as...