With a career spanning over 23 years in the creative industry, Alexandru Vasile is a seasoned professional with extensive expertise in graphic design, brand strategy, and art direction. His professional journey covers all facets of visual communication: 9 years in advertising agencies, 2 years as a freelancer, and 12 years in television. Throughout his career, he has led design teams for some of Romania’s most prominent media groups and played a key role in building renowned brands such as Biziday, along with numerous international projects. His passion for visual communication also extends to children’s book illustration. Currently, Alexandru serves as Art Director at Trade Media Solutions, where he oversees the visual strategy for top Business-to-Business events.