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TV Format School
Turn your idea into a successful TV format.
Turn your idea into a successful TV format.
Taught by trainer Claudiu Oprea, the TV Formats School course offers a comprehensive, practice-oriented perspective on the television industry. From types of formats, programming strategies, and audience typologies to developing a professional pitch, you will be guided step by step through the real-world process of creating an original, successful TV format.
The course features case studies, hands-on exercises, briefs, workshops, and real-time feedback sessions. You will sharpen your creative thinking while building essential skills in structuring, research, and pitching. By the end of the program, you will have developed your own TV format concept, ready for presentation.
This course is ideal for anyone seeking to create TV shows, understand the inner workings of television, and generate ideas relevant to today’s media landscape.
Course Level: Beginner / Intermediate / Advanced
Age Requirement: 18+ years old
Fee: €800
Limited Spots Available: 6 – 24 participants*
*Please note that signing up does not guarantee selection for the course.
*As part of the selection process, the applicants will be contacted by Antena Academy for a friendly conversation.
*Graduates of this course will receive a 20% discount on future courses.
*Depending on the number of participants, Antena Academy holds the right to adjust the course start date. Any changes will be communicated via email a few days in advance.
Full payment is required before the course begins.
The anatomy of a TV format: what it is, how it is created, and what makes it successful
How to design a programming grid and why scheduling order matters
Key differences between international formats and local productions
How to develop a format idea: from insights to pitching
Audience analysis and consumer behavior
Entertainment trends and formats (competition, reality, comedy, emotional storytelling)
Pitching techniques for show concepts
Concrete examples from established productions (iUmor, Stand-Up Revolution, România are Roast, and international case studies)
Applied creative thinking in format development
Logical structuring of TV concepts
In-depth knowledge of the media market and programming grids
Pitching and presentation skills in front of a panel
Audience research and audience-driven adaptation
Analytical skills to assess the success of a TV format
A solid understanding of real production requirements
Clarity in expressing ideas to creative teams
Lecturer
Claudiu Oprea has 33 years of experience in television and is the creator of iUmor, now in its 16th season. Throughout his career as a TV producer, Claudiu has left his creative mark on several other successful entertainment formats in Romania, including X Factor, Temptation Island (Insula...
In your motivation letter, please explain why you wish to apply for the TV Production Manager course. In addition, kindly answer the following questions:
1. What is your favorite TV show that you watch regularly, and why are you a fan of it?
2. If you were to make a personal top 10 list, who are your favorite Romanian celebrities?
3. How much time are you willing to dedicate to the job on a weekly basis?
After submitting your application, you will be contacted by Antena Academy for a friendly conversation about your expectations, goals, and interests.
The first session of the TV Formats School begins on October 28, 2025. The course runs twice a week (Tuesdays and Thursdays) over 6 weeks, for a total of 12 sessions.
Classes are held twice a week, every Tuesday and Thursday from 12:00–14:00 (2 hours each). Tuesdays are dedicated to theory and format analysis, while Thursdays focus on workshops and practical exercises.
The fee for the TV Formats School is €800.
