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Digital PR and Social Media Manager
Design content. Define strategy.
Design content. Define strategy.
In a digital world where a single viral post can instantly reshape public perception—and where online reputation is gained or lost just as fast—Digital PR and Social Media are no longer optional. They’re essential if you want your brand to succeed in the era of digital communication.
In the Digital PR and Social Media Manager course, led by trainer Andrei Vasile, you’ll learn how to build a relevant, coherent, and persuasive online presence. You’ll explore how traditional PR differs from digital PR, how they complement each other through social media, and how to create campaigns that deliver real results—not just likes and shares. From strategy and tone of voice to copywriting, content calendars, influencer collaborations, and analytics, this course equips you with all the tools you need to communicate professionally on social media.
Course Level: Beginner
Age Requirement: 18 years old
Fee: €600
Limited Spots Available: 10–15 participants
*Please note that signing up does not guarantee selection for the course.
*As part of the selection process, the applicants will be contacted by Antena Academy for a friendly conversation.
*Graduates of this course will receive a 20% discount on future courses.
*Depending on the number of participants, Antena Academy holds the right to adjust the course start date. Any changes will be communicated via email a few days in advance.
Full payment is required before the course begins.
Understanding the differences between social media platforms:
Learn how each platform works and how audiences engage with content on Instagram, TikTok, or Facebook. Discover what types of content perform best based on algorithms, communities, and context.
Tailoring messages to each platform:
Learn to adapt your tone of voice, format, visuals, and structure depending on the platform and target audience.
Creating a coherent and effective content calendar:
Planning is key. You’ll learn to create a short- and medium-term social media plan based on goals, key dates, consumer insights, and trends.
Writing impactful posts and using hashtags effectively:
Great copy drives engagement. Master writing compelling texts that attract, persuade, and resonate. You’ll also learn to choose the right hashtags—not just trending ones, but relevant ones.
Preparing performance reports and analytics:
Measure what matters. Learn to interpret data from each platform to create reports that reflect real audience impact. Understand metrics like reach, engagement, and views—and how to improve your content using them.
Strategic thinking in Digital PR:
Develop a big-picture mindset for your social media plans. Go beyond one-off posts and learn to build cohesive campaigns aligned with a brand’s vision, values, and goals.
Influencer relations and influence marketing strategy:
Influencers can be powerful brand partners. Learn how to identify the right ones based on their audience and relevance, how to write effective briefs, and how to measure the success of collaborations.
Content planning and social media organization:
Learn to efficiently group content types, maintain a consistent communication style, and respond quickly to trends, opportunities, or PR crises.
Clear distinction between PR and Social Media:
Understand where PR ends and social media begins, how they complement each other, and how to use both to build a strong online presence—whether for a brand or individual.
Lecturer
Andrei Vasile has over 10 years of experience in media and television. He currently leads PR and Social Media for some of Romania’s most recognized shows: Temptation Island (Insula Iubirii), Power Couple, and Your Face Sounds Familiar (Te cunosc de undeva!). He has also worked on Romania’s Got...
After registering for the Digital PR and Social Media Manager course, you will be contacted by Antena Academy for a friendly chat to discuss your expectations, goals, and interests.
The Digital PR and Social Media Manager course, taught by Andrei Vasile, starts on June 18 and lasts for 6 weeks.
It will run from June 18 to July 23.
The course will take place once a week, every Wednesday, for 2 hours, between 5:00 PM – 7:00 PM.
The enrollment fee for the Digital PR and Social Media Manager course is 600 euro.
