Digital Marketing Expert

Course Level: Beginner

Age Requirement: 18+ years old

Fee: €500

Limited Spots Available: 10 – 20 participants

*Please note that signing up does not guarantee selection for the course.
*As part of the selection process, the applicants will be contacted by Antena Academy for a friendly conversation.
*Graduates of this course will receive a 20% discount on future courses.
*Depending on the number of participants, Antena Academy holds the right to adjust the course start date. Any changes will be communicated via email a few days in advance.
Full payment is required before the course begins.

What You Will Master

Applied Personal Project – Throughout the course, you’ll develop a real-world project—whether it’s an existing initiative or a new idea you want to launch in the future.

Target Audience Profiling – Learn how to deeply understand your audience, identify meaningful insights, and build campaigns that respond to real consumer needs.

Crafting the Perfect Message – Practice copywriting and storytelling techniques to create a clear, relevant, and persuasive message for your campaign.

Digital Campaign Planning – Structure your marketing strategy, choose the right channels, and build a coherent plan tailored to your specific goals.

Paid Advertising & Media Planning – Understand how paid advertising works: set realistic goals, plan your budget, and choose the most effective platforms for your campaign.

Analyzing Successful Campaigns – Study case studies of powerful brand campaigns and digital strategies. Learn what works—and how to apply those principles to your own projects.

Final Project Presentation – By the end of the course, you’ll deliver a full campaign strategy: from audience, message, and budget to a complete launch-ready communication plan.

What Skills You Will Gain

• Strategic Thinking in Digital Marketing
  Learn how to build a smart communication plan, set clear objectives, and think like a digital marketing expert.
• Deep Audience Understanding
  Gain insights into consumer behavior and use them to design campaigns that deliver real results.
• Clear Planning & Measurable Goals
  Build solid strategies with well-defined performance indicators to track and optimize your campaigns.
• Performance Optimization & Goal Achievement
  Master the step-by-step implementation of digital campaigns, learning how to monitor, measure, and adapt in real time.
• Independence in Managing Digital Campaigns
  After completing the course, you’ll have the skills and confidence to create and manage a full digital campaign from start to finish—all on your own.

in-person 5 weeks

Lecturer

Cătălina Bosuioc has been the Digital Marketing Manager at Antena Group for the past four years. Together with her team, she manages the largest TikTok communities of any TV network in Romania, including Antena 1, iUmor, and AntenaPLAY. She is also responsible for overseeing the group's media...