Digital Marketing Expert

Course Level: Beginner

Age Requirement: 18+ years old

Fee: €500

Limited Spots Available: 10 – 20 participants

*Please note that signing up does not guarantee selection for the course.
*As part of the selection process, the applicants will be contacted by Antena Academy for a friendly conversation.
*Graduates of this course will receive a 20% discount on future courses.
*Depending on the number of participants, Antena Academy holds the right to adjust the course start date. Any changes will be communicated via email a few days in advance.
Full payment is required before the course begins.

What You Will Master

Applied Personal Project – Throughout the course, you’ll develop a real-world project—whether it’s an existing initiative or a new idea you want to launch in the future.

Target Audience Profiling – Learn how to deeply understand your audience, identify meaningful insights, and build campaigns that respond to real consumer needs.

Crafting the Perfect Message – Practice copywriting and storytelling techniques to create a clear, relevant, and persuasive message for your campaign.

Digital Campaign Planning – Structure your marketing strategy, choose the right channels, and build a coherent plan tailored to your specific goals.

Paid Advertising & Media Planning – Understand how paid advertising works: set realistic goals, plan your budget, and choose the most effective platforms for your campaign.

Analyzing Successful Campaigns – Study case studies of powerful brand campaigns and digital strategies. Learn what works—and how to apply those principles to your own projects.

Final Project Presentation – By the end of the course, you’ll deliver a full campaign strategy: from audience, message, and budget to a complete launch-ready communication plan.

What Skills You Will Gain

• Strategic Thinking in Digital Marketing
  Learn how to build a smart communication plan, set clear objectives, and think like a digital marketing expert.
• Deep Audience Understanding
  Gain insights into consumer behavior and use them to design campaigns that deliver real results.
• Clear Planning & Measurable Goals
  Build solid strategies with well-defined performance indicators to track and optimize your campaigns.
• Performance Optimization & Goal Achievement
  Master the step-by-step implementation of digital campaigns, learning how to monitor, measure, and adapt in real time.
• Independence in Managing Digital Campaigns
  After completing the course, you’ll have the skills and confidence to create and manage a full digital campaign from start to finish—all on your own.

in-person 5 weeks

Lecturer

Diana Coman (@ProfaDeSocialMedia) is a Social Media Specialist, PhD in Communication Sciences, and a Social Media professor at FJSC – University of Bucharest, BISM, and Entrepreneurship Academy. She has over 15 years of experience in the creative industries, and for the past 4 years, she has...