Catalina Bosuioc
Digital Content Specialist
Cătălina Bosuioc has been the Digital Marketing Manager at Antena Group for the past four years. Together with her team, she manages the largest TikTok communities of any TV network in Romania, including Antena 1, iUmor, and AntenaPLAY. She is also responsible for overseeing the group's media advertising budget. Previously, she worked as a Research Analyst for 3 years and a Digital Brand Manager for 5 years at Pro TV. During her time there, she played a key role in implementing—for the first time in Romania—Live Tweets (via the X platform, formerly Twitter) and live TV comment integration. Cătălina develops campaigns from concept to execution and handles their promotion. She regularly collaborates with celebrities and influencers for digital campaigns and shows, bringing creativity and innovation to the evolving world of media marketing.
