{"id":1724,"date":"2025-05-14T16:06:41","date_gmt":"2025-05-14T13:06:41","guid":{"rendered":"https:\/\/antena-academy.ro\/?post_type=cursuri&p=1724"},"modified":"2025-09-22T09:58:11","modified_gmt":"2025-09-22T06:58:11","slug":"digital-pr-and-social-media-manager","status":"publish","type":"cursuri","link":"https:\/\/antena-academy.ro\/en\/cursuri\/digital-pr-and-social-media-manager\/","title":{"rendered":"Digital PR and Social Media Manager"},"content":{"rendered":"

Course Level: Beginner<\/strong><\/p>\n

Age Requirement: 18 years old<\/strong><\/p>\n

Fee: \u20ac500<\/strong><\/p>\n

Limited Spots Available: 10\u201315 participants<\/strong><\/p>\n

*Please note that signing up does not guarantee selection for the course.<\/em>
\n*As part of the selection process, the applicants will be contacted by Antena Academy for a friendly conversation.<\/em>
\n*Graduates of this course will receive a 20% discount on future courses.<\/em><\/strong>
\n*Depending on the number of participants, Antena Academy holds the right to adjust the course start date. Any changes will be communicated via email a few days in advance.<\/em>
\nFull payment is required before the course begins.<\/em><\/p>\n

 <\/p>\n

What You Will Master<\/strong><\/h3>\n
    \n
  • \n

    Understanding the differences between social media platforms:<\/strong>
    Learn how each platform works and how audiences engage with content on Instagram, TikTok, or Facebook. Discover what types of content perform best based on algorithms, communities, and context.<\/p>\n<\/li>\n

  • \n

    Tailoring messages to each platform:<\/strong>
    Learn to adapt your tone of voice, format, visuals, and structure depending on the platform and target audience.<\/p>\n<\/li>\n

  • \n

    Creating a coherent and effective content calendar:<\/strong>
    Planning is key. You’ll learn to create a short- and medium-term social media plan based on goals, key dates, consumer insights, and trends.<\/p>\n<\/li>\n

  • \n

    Writing impactful posts and using hashtags effectively:<\/strong>
    Great copy drives engagement. Master writing compelling texts that attract, persuade, and resonate. You’ll also learn to choose the right hashtags\u2014not just trending ones, but relevant ones.<\/p>\n<\/li>\n

  • \n

    Preparing performance reports and analytics:<\/strong>
    Measure what matters. Learn to interpret data from each platform to create reports that reflect real audience impact. Understand metrics like reach, engagement, and views\u2014and how to improve your content using them.<\/p>\n<\/li>\n<\/ul>\n

    Skills You Will Gain<\/strong><\/h3>\n
      \n
    • \n

      Strategic thinking in Digital PR:<\/strong>
      Develop a big-picture mindset for your social media plans. Go beyond one-off posts and learn to build cohesive campaigns aligned with a brand\u2019s vision, values, and goals.<\/p>\n<\/li>\n

    • \n

      Influencer relations and influence marketing strategy:<\/strong>
      Influencers can be powerful brand partners. Learn how to identify the right ones based on their audience and relevance, how to write effective briefs, and how to measure the success of collaborations.<\/p>\n<\/li>\n

    • \n

      Content planning and social media organization:<\/strong>
      Learn to efficiently group content types, maintain a consistent communication style, and respond quickly to trends, opportunities, or PR crises.<\/p>\n<\/li>\n

    • \n

      Clear distinction between PR and Social Media:<\/strong>
      Understand where PR ends and social media begins, how they complement each other, and how to use both to build a strong online presence\u2014whether for a brand or individual.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      Course Level: Beginner Age Requirement: 18 years old Fee: \u20ac500 Limited Spots Available: 10\u201315 participants *Please note that signing up does not guarantee selection for the course. *As part of the selection process, the applicants will be contacted by Antena Academy for a friendly conversation. *Graduates of this course will receive a 20% discount on […]<\/p>\n","protected":false},"author":17,"featured_media":1722,"template":"","meta":{"_acf_changed":false},"lectori":[73],"categorie-curs":[47],"tip-curs":[52],"class_list":["post-1724","cursuri","type-cursuri","status-publish","has-post-thumbnail","hentry","lectori-andrei-vasile-2","categorie-curs-for-adults","tip-curs-in-person-en"],"acf":[],"yoast_head":"\nDigital PR and Social Media Manager - Antena Academy \u2013 tehnologie, creativitate, \u0219i lideri care schimb\u0103 industria<\/title>\n<meta name=\"description\" content=\"Descoper\u0103 cursurile Antena Academy \u0219i preg\u0103te\u0219te-te pentru o carier\u0103 de succes \u00een media \u0219i digital cu exper\u021bi de top \u0219i metode inovatoare.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/antena-academy.ro\/en\/cursuri\/digital-pr-and-social-media-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital PR and Social Media Manager\" \/>\n<meta property=\"og:description\" content=\"Descoper\u0103 cursurile Antena Academy \u0219i preg\u0103te\u0219te-te pentru o carier\u0103 de succes \u00een media \u0219i digital cu exper\u021bi de top \u0219i metode inovatoare.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/antena-academy.ro\/en\/cursuri\/digital-pr-and-social-media-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Antena Academy \u2013 tehnologie, creativitate, \u0219i lideri care schimb\u0103 industria\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T06:58:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/antena-academy.ro\/wp-content\/uploads\/2025\/05\/DSC02871_optimized_2000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3200\" \/>\n\t<meta property=\"og:image:height\" content=\"2133\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/antena-academy.ro\\\/en\\\/cursuri\\\/digital-pr-and-social-media-manager\\\/\",\"url\":\"https:\\\/\\\/antena-academy.ro\\\/en\\\/cursuri\\\/digital-pr-and-social-media-manager\\\/\",\"name\":\"Digital PR and Social Media Manager - 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