{"id":1570,"date":"2025-04-28T11:59:07","date_gmt":"2025-04-28T08:59:07","guid":{"rendered":"https:\/\/antena-academy.ro\/?post_type=cursuri&#038;p=1570"},"modified":"2025-10-10T14:12:47","modified_gmt":"2025-10-10T11:12:47","slug":"digital-marketing-expert","status":"publish","type":"cursuri","link":"https:\/\/antena-academy.ro\/en\/cursuri\/digital-marketing-expert\/","title":{"rendered":"Digital Marketing Expert"},"content":{"rendered":"<p><strong>Course Level: Beginner<\/strong><\/p>\n<p><strong>Age Requirement: 18+ years old<\/strong><\/p>\n<p><strong>Fee: \u20ac500<\/strong><\/p>\n<p><strong>Limited Spots Available: 10 \u2013 20 participants<\/strong><\/p>\n<p><em>*Please note that signing up does not guarantee selection for the course.<\/em><br \/>\n<em>*As part of the selection process, the applicants will be contacted by Antena Academy for a friendly conversation.<\/em><br \/>\n<strong><em>*Graduates of this course will receive a 20% discount on future courses.<\/em><\/strong><br \/>\n<em>*Depending on the number of participants, Antena Academy holds the right to adjust the course start date. Any changes will be communicated via email a few days in advance.<\/em><br \/>\n<em>Full payment is required before the course begins.<\/em><\/p>\n<p><strong>What You Will Master<\/strong><\/p>\n<p><strong>Applied Personal Project &#8211; <\/strong>Throughout the course, you\u2019ll develop a <strong>real-world project<\/strong>\u2014whether it\u2019s an existing initiative or a new idea you want to launch in the future.<\/p>\n<p><strong>Target Audience Profiling &#8211; <\/strong>Learn how to deeply understand your audience, identify meaningful insights, and build campaigns that respond to <strong>real consumer needs<\/strong>.<\/p>\n<p><strong>Crafting the Perfect Message &#8211; <\/strong>Practice <strong>copywriting and storytelling techniques<\/strong> to create a clear, relevant, and persuasive message for your campaign.<\/p>\n<p><strong>Digital Campaign Planning &#8211; <\/strong>Structure your <strong>marketing strategy<\/strong>, choose the right channels, and build a coherent plan tailored to your specific goals.<\/p>\n<p><strong>Paid Advertising &amp; Media Planning &#8211; <\/strong>Understand how paid advertising works: set realistic goals, plan your budget, and choose the most effective platforms for your campaign.<\/p>\n<p><strong>Analyzing Successful Campaigns &#8211; <\/strong>Study case studies of powerful brand campaigns and digital strategies. Learn what works\u2014and how to apply those principles to your own projects.<\/p>\n<p><strong>Final Project Presentation &#8211; <\/strong>By the end of the course, you\u2019ll deliver a full campaign strategy: from audience, message, and budget to a complete <strong>launch-ready communication plan<\/strong>.<\/p>\n<p><strong>What Skills You Will Gain<\/strong><\/p>\n<ul>\n<li><strong>Strategic Thinking in Digital Marketing<\/strong><br \/>\nLearn how to build a smart communication plan, set clear objectives, and think like a digital marketing expert.<\/li>\n<li><strong>Deep Audience Understanding<\/strong><br \/>\nGain insights into consumer behavior and use them to design campaigns that deliver real results.<\/li>\n<li><strong>Clear Planning &amp; Measurable Goals<\/strong><br \/>\nBuild solid strategies with well-defined performance indicators to track and optimize your campaigns.<\/li>\n<li><strong>Performance Optimization &amp; Goal Achievement<\/strong><br \/>\nMaster the step-by-step implementation of digital campaigns, learning how to <strong>monitor, measure, and adapt<\/strong> in real time.<\/li>\n<li><strong>Independence in Managing Digital Campaigns<\/strong><br \/>\nAfter completing the course, you\u2019ll have the <strong>skills and confidence<\/strong> to create and manage a full digital campaign from start to finish\u2014all on your own.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Course Level: Beginner Age Requirement: 18+ years old Fee: \u20ac500 Limited Spots Available: 10 \u2013 20 participants *Please note that signing up does not guarantee selection for the course. *As part of the selection process, the applicants will be contacted by Antena Academy for a friendly conversation. *Graduates of this course will receive a 20% [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":1437,"template":"","meta":{"_acf_changed":false},"lectori":[106],"categorie-curs":[47],"tip-curs":[52],"class_list":["post-1570","cursuri","type-cursuri","status-publish","has-post-thumbnail","hentry","lectori-diana-coman-en","categorie-curs-for-adults","tip-curs-in-person-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - 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