The world of digital marketing in 2025 is constantly evolving. Social media trends shift, algorithms adapt, and audience expectations—especially those of Gen Z—are clearer, yet more demanding than ever.
According to the Digital Media Trends 2025 report published by Deloitte, Gen Z and Gen Y (Millennials) consume more content daily from social platforms (TikTok, YouTube, Instagram) than from streaming services. Nearly 60% of them prefer user-generated content over professional content, clearly showing how trust and relevance work in the digital space. Over 70% of Gen Z expect brands to deliver personalized messages, not just forced, irrelevant ads.
As a result, you need to understand what, how, and—most importantly—for whom you’re communicating in 2025. The competition is tougher than ever. Brands are fighting for attention, but digital users no longer respond to generic content or forced targeting tactics. So, you need to tell an authentic story, not just promote. On the other hand, artificial intelligence can help—but empathy, creativity, and intuition remain irreplaceable.
Key trends in digital marketing in 2025 focus on:
● Authentic storytelling
● Micro-communities and loyalty
● Personalized experiences
● AI applied in a useful way
Antena Academy’s answer to these challenges? The Digital Marketing Expert course!
In such a complex, ever-changing media landscape, where new trends emerge daily, you need real, applicable skills from experienced professionals who deliver results in digital.
The Digital Marketing Expert course, led by Cătălina Bosuioc, Digital Marketing Manager at Antena Group, prepares you for the challenges of digital marketing.
Cătălina manages media budgets, impactful campaigns, and coordinates some of the largest media communities in Romania (iUmor, Antena Play). In this course, you’ll learn hands-on how to run successful online campaigns.
What you’ll learn in the 5-week course:
✅ How to choose and build a real project
✅ How to correctly profile your audience and extract relevant insights
✅ How to write messages that convert
✅ How to strategically plan a campaign, choose the right channels, and optimize your budget
✅ How to use paid media
✅ How to analyze results and present a complete strategy
Each participant works on their own project—real, practical, with spot-on feedback.
The course starts on May 20. Hurry, spots are limited! Sign up HERE!
Interested in other courses? Discover them HERE!
Source: deloittedigital.com