Can artificial intelligence help us go viral on social media?
Artificial intelligence is transforming the job market faster than we could have imagined. Yet, more important than automation itself is how we can use this technology to support people and their ideas. In a world where online visibility can determine the success of an idea, a brand, or even a career, this question becomes increasingly relevant: How does AI influence our ability to go viral online?
This is the topic proposed by Diana Coman, lecturer of the Digital Marketing Expert course, speaker, and international communication specialist, at the conference “The Job Market Facing the AI Revolution,” organized by Antena Academy and Antena Group on November 5 at the Sheraton Hotel. Diana will explore a highly relevant public topic: “Can AI help us go viral on social media?”
The Impact of AI on the Success of Communication Strategies
In her presentation, Diana Coman highlights a key shift: AI’s ability to shape communication strategies—from the type of content created to the timing and manner of its distribution.
According to a study published in Innovation and Entrepreneurship (SpringerOpen, 2025), AI-based tools can identify and learn patterns from previously viral content, offering predictive recommendations for future campaigns.
In an increasingly fast-paced digital environment, understanding this partnership between humans and AI is becoming an essential skill for anyone working in marketing, communications, or content creation.
Why AI Matters in 2025
Viral content on social media is no longer just a visibility boost—it can be the deciding factor between irrelevance and opportunity. In many creative industries, it directly impacts professional success.
In a job market where algorithms and AI are increasingly influencing career dynamics, learning this new digital language is becoming a necessity.
The conference “The Job Market Facing the AI Revolution”, one of the most anticipated events of the year in Romania, organized by Antena Academy in an exclusive setting, brings these topics to the forefront. Industry leaders from tech, HR, and business will discuss how to prepare for a future where technological adaptation is no longer optional—but essential.
Who is Diana Coman
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Lecturer of the Digital Marketing Expert course at Antena Academy, with over 15 years of experience in the creative industries
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PhD in Communication Sciences and professor at FJSC, University of Bucharest, BISM, and Entrepreneurship Academy
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Digital strategy specialist and former Client Partner for Snapchat in Eastern Europe, where she led campaigns and sales across 7 regions
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Consultant for brands, agencies, and content creators
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International speaker with hands-on experience in applying AI to digital campaigns
Enroll HERE in the Digital Marketing Expert course, where Diana teaches not only the fundamentals but also the new directions of digital communication in the AI era — from creative strategies to the intelligent use of prompts and automation.
Find out more about Antena Academy courses HERE.
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